SEO Analytics

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One of the greatest challenges organizations face today is measuring the effectiveness of their digital marketing campaigns. According to Hubspot, 46% of marketers cite “proving the ROI of our marketing activities” as one of the biggest challenges they face within their company.

Is your company experiencing challenges of measuring the impact of organic search? If so, let’ talk!

Search analytics dashboard

Platforms I use to measure SEO success

Scott Gabdullin works with Brightedge SEO platform
I use Adobe Analytics to measure onsite data and analyze the impact of seo activities
Google Analytics is an excellent tool to measure the impact of organic search campaigns
Google search console (GSC) is number one tool to get Google's organic click data
Stat search analytics is by far the best organic search rank tracking platform for large enterprise businesses

Measuring SEO is incredibly difficult

Do you have what it takes to measure it correctly?

3rd party SEO tools track your keywords and can provide branded (e.g. “RBC credit cards”) vs generic (e.g. “best credit cards”) ranking data. Google Search Console does the same, it provides you with branded vs generic data click & impression data. But what about on-site data like visits & actual conversions?

Well, Google doesn’t make it easy at all to measure branded vs generic on-site data using Adobe or Google Analytics.

Why does it matter, you ask?

Because I (and you by the way) should not care about overall conversion data from organic channel. What we should care about is how effective your conversions are for your generic vs branded keywords. Your already website ranks for branded keywords but the real SEO is to rank for generic ones where competition is steep.

So wouldn’t you want to know how your organic campaigns perform for both types of keywords? If yes, then I am the one to help.

Desktop view of Google Analytics and Google Search Console (GSC) presenting seo performance

Let’s build an effective SEO measurement framework together

Getting started is easy – just send me a quick note using the form on the right and I will get back to you within 24 hours.

We’ll start out by talking on the phone to get a sense of what your challenges are right now, what you’ve tried so far, and if I am the right fit for the job. No hard selling. Promise.